If content is the king, then broadcast channels are its queen. In today’s media landscape, it’s crucial for brands to know which social networks to use in order to reach their target audiences. And often, simply having a presence on Instagram or Twitter isn’t enough. Brands need to make sure that their profiles are aligned with their target audiences, and that they’re not just jumping on trends for the sake of it.
The most important thing to consider when choosing a tool is what benefits it will offer. A few weeks ago we talked about how easy it is to think that WhatsApp will directly reach your audience’s mobile phones and that you will find a way to gain visitors, but it is advisable to define (and warn in advance) what the service will consist of. How many alerts will our newspaper issue? Will user data be respected? And in addition, group chats are limited to 256 people.
Create public channels on Telegram: Your target audience will appreciate the freedom to come and go as they please, and will be more likely to trust טלגראס הזמנה you if they feel you’re not constantly invading their space or spamming them with irrelevant information.
Be careful with the content you share and make sure to stick to your initial promises – if you said you’d send ‘X’ daily alerts or breaking news, make sure you do! Be your own best ally and take care of your readers.
The advantages of anonymity are that only the administrator of the group will know who has joined. This reinforces that reader’s privacy. Everyone can be aware of the total members in the group, but only that data. Unlike WhatsApp groups, where anyone could invade another user’s space in a private chat, the public community on Telegram is open and closed. The experience of several media outlets in Spain is encouraging: don’t expect a channel with millions of users, but maybe one with faithful readers. Among those who have decided to bet on Telegram as an alternative way to release their daily news, we can find national media such as eldiario.es or El Español -with more than 16,000 and 1,000 members, respectively-, and others locally as Ceuta Actualidad, who have already begun to take their first steps beyond the website.
Opennemas also offers media consulting services to help you improve your presence on social media. If you’re working in digital publishing and want to know more about how to do it, contact us! You can also subscribe to our Telegram channel to read our articles.
If you want to learn how to improve your presence on social media, Opennemas can help you with that! We offer media consulting services to advise you on how to boost your online presence. If you work for a digital newspaper and are interested in learning more, contact us! You can also subscribe to our Telegram channel to read our articles.